This is the bread and butter of inbound marketing and sales. It allows us to utilize every element of content marketing and lead generation which allows us to continuously drive growth.
When we create forms we can ask users to input specific information that helps us better understand who they are. And, based on their information we can define contact properties and segment the data into effective lists.
Measurement & Reporting
Instead of being an excel junkie and inputting data from multiple tools such as Google Analytics, Mailchimp, Facebook, Twitter etc. We’re able to track and measure every metric across the web including analytics, email marketing, social media, content and more.