If you are just getting started with Hubspot, chances are, you’re going to need some help setting it up. It’s a very robust piece of software that has a a lot of moving parts and if it’s not set up properly from the very beginning, it can have a negative impact on your inbound marketing efforts.
So, instead of going the DIY route and spending countless hours watching tutorial after tutorial, let us help you get everything set up the right way. We’re a Hubspot Certified Agency Partner and are experts when it comes to this stuff. We’ll make sure the process runs smoothly and your business is set up for long-term success.
How we Help with Implementation…
Buyer Personas are the core of Inbound Marketing. Without knowing who your customers are, you’re essentially marketing to everyone which means you appeal to no one. We help create your company unique buyer personas and add them to Hubspot. This will help you create targeted content and measure campaigns more effectively.
Website & Blog
Setting up your website and blog on Hubspot is crucial. Knowing what pages are performing better than others is one thing but, knowing how many times one of your contacts views a certain page, clicks a CTA or downloads a content offer can provide sales teams with even more insights as to how close they are to making a sale. We help migrate your website and blog as quickly and efficiently as possible.
3rd Party Integrations
Hubspot may do a lot of things but, it doesn’t do everything. We help integrate your Hubspot account with third party software such as Salesforce, Shopify, WordPress, Trello and many other applications. This way you can do majority of your work in one spot instead of logging in and out of multiple accounts or having a gazillion tabs open.
Calls-to-Actions, Landing Page & Form Set-up
To generate leads in Hubspot, you’ll need to know how to create call-to-actions, build landing pages and set up forms to collect contact information. We design CTA’s and landing pages to convert visitors into leads all through out your website and blog. And, don’t worry it won’t look much different from your current website as we make sure to align the design to your existing brand.
Automated Emails & Lead Nurturing Campaigns
If there’s one function that Hubspot’s software does really really well, it’s email marketing. Throughout the buyers journey, a prospect might download a content offer or fill out a form. When this happens, you want to have a plan in place to help nurture leads towards making a purchase. We help build assets such as a series of email templates, CTA’s workflows and more to keep contacts engaged with your business.
Properties, Lists and Database Segmentation
Instead of storing the basic name, phone number, email etc. we can help you define custom properties such as industry, vertical, job title or whatever custom property you’d like. Then, we can create separate lists and use those properties to segment your database. This allows you to have a high-level overview of who your contacts are and which category they fit into such as marketing-qualified lead, sales qualified lead, subscriber, customer etc.
Current Hubspot customers need advanced training and guidance on using their system. Even the most well-educated user can benefit from the tips and tricks our agency has developed in bending the system. We’ll work with your team and help train them on Hubspot’s software so over-time your entire organization can work within the tool on their own.